Athira Das

Data Engineer turned Leadership Coach

10+ years in tech • Now empowering leaders and teams

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Athira Das

About Me

My journey from tech to coaching has been driven by a passion for helping people unlock their potential. After spending over a decade in data engineering and machine learning, I discovered the transformative power of coaching.

Education

  • • MS in Organizational Dynamics, University of Pennsylvania
  • • MS in Business Analytics, University of Illinois at Chicago
  • • Bachelor's in Electronics and Biomedical Engineering, Cochin University of Science and Technology

Tech Background

10+ years of experience building data infrastructure and pipelines, developing metrics to drive critical business decisions, and leading engineering teams at Meta, WeWork, GSN Games, and startups.

Coaching

Supporting leaders through transitions, growth, organizational challenges, and personal growth journeys using evidence-based coaching.

Experience

Over a decade of building and leading data engineering teams, working with cutting-edge technologies, and delivering impactful solutions.

Founder, AI Strategy Consultant & Leadership Coach

2023 - Present

Grey Mahout

Strategic AI Framework Development & Executive Coaching. Architecting proprietary "Human-in-the-Loop" adoption methodology for Generative AI tools. Providing high-touch leadership coaching to help executives navigate professional transitions and organizational change.

Senior Data Engineer

2020 - 2023

Meta Platforms Inc.

Data Product lead for 0→1 experimentation strategy on Instagram New Surface Monetization, partnering with PM and Eng to define product roadmap, success metrics, and experimentation framework that uncovered new revenue opportunities.

PythonSQLSparkPrestoExperimentationA/B Testing

Data Engineer

2018 - 2020

WeWork Management LLC

Led cross-team process and data automation, establishing scheduling/orchestration patterns that made pipelines scalable and repeatable. Member of the Central Data & Analytics group managing org-wide metrics.

PythonSQLAWSAirflowETL

Data Engineer

2015 - 2016

GSN Games

Shipped a game analytics platform (user pathing & segmentation) that surfaced retention drop-offs and informed onboarding-economy experiments. Built pipelines and metrics dashboards for reporting.

PythonSQLAnalyticsETLA/B Testing

Data Scientist

2013 - 2015

Flutura Decision Sciences

Early employee shipping industrial analytics solutions end-to-end—data engineering, modeling, and UI—partnering with client product teams to operationalize insights into decisions and workflows.

PythonData ScienceAnalyticsMachine Learning

Leadership & Organizational Coaching

Providing high-touch leadership coaching to help executives navigate professional transitions and organizational change, utilizing a holistic framework rooted in Psychodynamics, Humanistic Psychology, and Systems Thinking.

Credentials & Expertise

  • Master's in Organizational Dynamics, University of Pennsylvania
  • Integrated Attachment Theory Certification, Personal Development School
  • 10+ years tech industry experience (Meta, WeWork, GSN Games)
  • Specialization in AI integration and change management

Visit greymahout.com to learn more about my coaching services